Contributed by Heather Lofthus
With spring season in full bloom, you’ve likely noticed your nose being stimulated by blooming flowers and fresh cut grass. As I walked outside this morning to the much welcomed 70-degree weather, the scent of fresh, warm air, moisture from the dew on my lawn, and the buds of my magnolia tree instantly caught my attention. It’s amazing how with just a sniff, we can be transported to a certain place, season, and even moment. Believe it or not, there’s an actual science behind this!
Nobody ever asked you to stop and hear the roses. There is a reason for that. Our sense of smell is the most powerful of our five senses when it comes to emotion and memory. Different smells will tell us more clearly and directly when it is time to slow down, enjoy, and feel good about an experience.
It all begins with how we experience the world outside ourselves. The five senses are our pathway to connection with the outside world: sight, sound, smell, touch, and taste. Our sense of smell is deeply connected to the emotional and memory centers in the brain.
Businesses have put the sense of smell to work for years. ScentAir helps businesses engage their consumers’ strongest sense to create tangible, positive results. ScentAir works with multi-family living brands and communities across the country to create deeper experiences for future residents, increase tour conversion rates, and boost efforts to differentiate themselves. Additionally, the company also helps put focus on value perception for existing residents to promote retention and support pricing justification.
How Scent Impacts Resident Experiences:
When we think about a resident experience, apartment communities often overlook the sense that is most likely to improve a resident’s mood and allow them to more vividly recall that experience. As a top priority, customers in the apartment industry are generally looking to improve tour conversion along with their retention efforts. To do so, there are certain critical elements of the experience, including scent, that help make a first-time customer more likely to feel good about the experience and then to positively remember the experience which creates a standout experience and increased word of mouth.
When I was house shopping for my first home, we saw dozens of houses. There was one, however, that I still remember so vividly. The owner had baked cookies and when we walked in, the aroma of dark chocolate, melted butter, and warm dough filled the home. To this day, I can describe the way I felt when I entered that house. It was cozy, inviting, and reminded me of the exact ambiance I wanted my home to embody.
We all have a scent memory: grandma’s hot apple pie, sweet honeysuckle hanging from the vine, that cute boy’s cologne from middle school. Whatever it might be, it’s a memory and one that sticks with us forever.
When creating the resident experience, you consider the paint on the walls, the mood that music sets, the comfortable chairs and delicious coffee in the lobby, so why not incorporate the one sense that has the power to make the most memorable first impression: SCENT!
Do you want to know more about your residents? Getting to know your residents is an awesome way to keep your residents happy. Finding out there favorite food, candy or movie will make it super easy to surprise them with a awesome treat at work or home!
Contact us today for your custom designed resident questionnaire!
As shown here we have these custom designed property stickers placed on clipboards. These are perfect for all leasing agents, maintenance and managers!! You can even use these custom designed stickers on binders, folders, display boards, marketing, and so much more! Contact us today for your custom property stickers!!
Need to draw some extra attention to your property? Contact us today for your custom designed yard sign!
Remember those awesome bubble gum jars we had at NAA? You can now order them for your property! Already filled with your choice of candy. These jars come ready to market once they arrive! Future residents will love getting a sweet treat from you!
Contact us today to order your custom designed Human Billboards.
Did you know that selling crayons lowers your blood pressure? Make moving easier on your future residents by giving them CRAYONS!
Crayons are also great to give away at your local daycares, schools, and family style events!
We love to have FUN at work so do your employees. Reward them the right way with one of our one of a kind custom created awards!